The most popular form of advertising media when entering the market in Thailand is television. Consumer products in and foodstuffs in particular should be promoted heavily via a range of mass media. In 2008, television was the most popular form of promotion and commanded 58% of the market. There are six free television channels and 30 user-fee based cable television channels. Although the government does not permit commercial advertisement on the television network, at least three channels feature infomercials and home shopping-style programmes twenty-four hours a day.
For sales promotions when expanding a business in Thailand it is important to show a commitment to the market. Most businesses are reliant on face-to-face interaction and personal contact is very important in Thai business. Most advertising in Thailand is channeled through an agent. It is important to keep your agent enthusiastic and to be aware of the cultural nuances of Thai Culture.