As there are myriad of green initiatives within the industry, future research may focus on green practices that can be employed by hotels which provides greater insights to the literature of hospitality and sustainable development. CSR is an important societal issue to stakeholder theory and it is found that it improves employees’ morale, loyalty, retention rates and satisfaction (Flak & Rose, 2005). Thus, studying the commitment level of hotel employees to conserve the environment and how they perceive the hotel’s CSR initiatives are crucial. As suppliers are also one of the stakeholders, understanding how hotels team up with them to exert green marketing within the value chain would also be another direction for future research. Other than that, the number of budget hotels in the country is rising meaningfully from time to time parallel with the progress of the tourism sector. The demand for budget hotels has been extraordinarily increasing as tourists generally control their budget for accommodation. However, high-ranked hotels and budget hotels may have different approaches towards green practices due to financial constraints. Studying both segments separately could also add more benefits to the literature