Social Proof
Nobody wants to be the first person to buy from you.
With the iPhone and other Apple products, the social proof is in the term fanboy, people with Apple tattoos, and the fact that they’ve sold 73.5 million iPhones worldwide.
How do you demonstrate social proof? Testimonials, lists of well-known clients, press logos, social sharing stats.
- See more at: http://14clicks.com/customer-needs-before-buy/#sthash.fKRYkQ0m.dpuf