Also, managers can improve their ability to project a positive ethos by building a positive reputation, improving their professional appearance, projecting greater confidence, and learning to communicate more effectively. Reputation could include title, organizational positions, past roles or accomplishments, and public opinion. They can achieve a positive appearance through appropriate and culturally expected dress and grooming. To suggest confidence to an audience, they can use eye contact, establish a rapport, and speak easily about a subject without notes when presenting. By using language effectively to capture the meaning and inspire trust, they can create believers in their message.