The core management thought of CRM is consisted of
the following regards:
a) Customers are one of most important resources for
enterprise development and it is essential to promote the
customer satisfaction and the customer loyalty;
b) All relationships between enterprises and customers
must be brought under all-inclusive management;
c) The customer value of enterprises is further
extended by customer data management.
B. Necessity ofCRM Application in Insurance Companies
1) The operation characteristics of insurance industry
determine that implementation of CRM is the inevitable
choice of Chinese insurance companies
a) Diversity and homogeneity of insurance products.
People's different needs for risk-shifting determine the
diversity of needs for insurance products; therefore, how to
provide customers with diversified products and satisfy