READING
1. Coca-Cola is one of the world's most recognizable brands.
1 How has Coca-Cola changed over the years? What remains the same?
2 Can you think of any other long-lasting brand names?
3 How easy do you think it is to relaunch existing brands to appeal to new
generations of consumers?
2. Read the text about marketing,
1 Which paragraph (1-4) do these headings belong to?
a. Dare to be different c. Marketing medicine
b. Be global think local d. The feel-good factor
3. Tell another group about your three different brands.