changes in the market are important because they often are the source of new opportunities. the relevant trends are industry-dependent,but some examples include changes in price sensitivity,demand for variety,and level of emphasis on service and support. Regional trends also may be relevant.Gap analysis is a business assessment tool and method that focuses on the gap between a company’s ‘current performance’ and its ‘desired performance’. Gap analysis evaluates current, actual performance and the necessary improvement efforts to close the gap and reach the desired, future performance.