2. Project business strategies
According to Morris and Jamieson [23] it is important that the organizations understand their business management model and the position of project, or program, management within it; and hence for project management to see how they are sit alongside and are perceived by the business management functions. The project portfolio management research line addresses the strategic management of multiple projects in business [5]. Lycett et al. [20] criticized the management of projects to be too rigid and to emphasize the original-work, coordination-oriented project management view rather than a strategic-change business perspective. According to them current management approaches may not give enough recognition to the business context of projects, such as the strategic, business cycle, or R&D. Researchers have approached strategy, for example, by focusing on how strategy is managed: how it is formulated and implemented (e.g. [21,7,6]). Strategy researchers have included projects and projectification in their fields of interest as part of strategy formulation and implementation [25], but also complex product systems and their characteristics have been extensively researched [5]. This approach gives guidelines on how to select which projects idea is worth of being realized and which can be forgotten.
Organization’s ability to align resources and activities with strategic objectives can result in success or just survival in the business. Projects are often seen as part of the design and execution of future strategies of the organization. It is more important to do right things than do things right. This means that it is more important to select the right project than do the project effectively. Therefore, the managerial focus of organizations has shifted towards the multi-project management and towards the effective linking of this set of projects to the ultimate business purpose [4,14].
The selection of project can also be seen as front end activities of the organization this means the strategy selection stage when the decision makers need to select which way to go.