The goal of this paper is to find out which factors motivate future business persons. The chosen research approach has a form of theoretical analysis with a subsequent empirical illustration, which has been carried out on the basis of a survey conducted among ASB and UG students. The method of investigation that has been chosen is a deductive approach. The investigation starts from the most important, general motivation theories and is narrowed down to the specific subject - factors that motivate employees. Basing on other researches that investigated motivating factors, own research has been designed. Its purpose is to test if motivating factors indicated by researchers as the most important play also a crucial role for other, not investigated yet group of people.
The decision to apply a quantitative research comes from the fact that the list of motivating factors could be developed from theories and other researchers’ studies. If there was no research on that topic a qualitative approach would be more appropriate way to gather data. As initial understanding of an issue has been already developed quantitative interviewing is chosen. The numerical character of data gives opportunity to point the most important motivating factors. As well as that, it allows generalizing results and characterizing a particular group of people. Moreover, it provides possibility to compare results with previous findings and to see if there is a consensus on that particular issue.