This research has the objective to study and gather all important information of history and style of multicultural design in Pattani with the Thai Chinese culture, Thai Buddhist culture and Thai Muslim culture . that show the unique multicultural identity of Pattani to increase the value of the products. to solve the problem from the incidents of unrest in the Deep South cause a lack of income in this area.
The research process includes learning and collecting all history data and the creative procedure, interviewing the expert people aiming to increase products value then creating the new prototypes and promoting with marketing communications in other area.