been ฉันรักแLesson #2 – Don’t enforce stereotypes.
California Milk Processor Board ad
When the California Milk Processor Board launched their “Everything I Do is Wrong Campaign,” which featured print ads and a website, they received flak from many bloggers. The campaign reaches out to males struggling with their girlfriends’ PMS symptoms by claiming that milk can help reduce the symptoms. The corresponding website provided a forum for men to discuss their raging girlfriends, make apology videos, This ad is a 2-for-1 stereotype special: first, the bumbling idiot who has no idea how to handle women, and second, the woman who turns into a psychotic monster once a month.
Needless to say, women were not impressed. After about a week, the website redirected visitors to GotDiscussion.org, which posted an apology and links to different sites’ reactions to the campaign (both positive and negative).
- See more at: http://www.qualitylogoproducts.com/blog/12-more-offensive-advertisements/#sthash.nZc9kbGm.dpufปล