Tesco used marketing as a way to not only influence consumer behavior but also in response to consumer behavior. Building upon the four main psychological processes that impact consumer behaviors (motivation, perception, learning, and memory), Tesco has become a “go-to” store for many in Thailand.
To prepare for this Discussion, you first consider how significant or how much of an impact you believe marketing have in Thai communities. You then place the four psychological processes (motivation, perception, learning, and memory) in order of importance and consider how this list communicates the consumer behaviors you believe to impact the success of products and services.
Tesco used marketing as a way to not only influence consumer behavior but also in response to consumer behavior. Building upon the four main psychological processes that impact consumer behaviors (motivation, perception, learning, and memory), Tesco has become a “go-to” store for many in Thailand.To prepare for this Discussion, you first consider how significant or how much of an impact you believe marketing have in Thai communities. You then place the four psychological processes (motivation, perception, learning, and memory) in order of importance and consider how this list communicates the consumer behaviors you believe to impact the success of products and services.
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