GOAL SETTING AT WORK.
Goal setting is the process of establishing desired results that guide and direct behavior Goal-setting theory is based on laboratory studies, field research experiments, investigations by Edwin Locke, Gary Latham John M. Ivancevich, and comparative and others.Goals help crystallize the sense of purpose and mission that is essentia to success at work. Priorities, purpose, and goals are important sources of motivation for people at work, often leading to collective achievement, even in difficult times. While goals have robust effects on performance, it is important to consider task demands that may influence the magnitude and direction of the effects.We explore Nordstrom's unique approach to goal setting in the Looking Back feature at explore the end of the chapter. In The Real World 6. 1, we see how Hyundai Motor Company(HMC) used goal setting to mount an impressive comeback.