The biggest hotel owned by Continental chain is located in Arad, with 160 rooms classified at 4 stars. It has a dominant position in this city, because there are only 23 hotels in Arad,Continental Hotel owning 24.61% of the total accommodation spaces. But in terms of quality it holds the 7th place, ranking behind the main competitor - Best Western Central Hotel - due to location, equipment, staff, cleanliness and value for money of course. Paradoxically, the main competitor is a 3 star hotel, but the location and tariff policy of Continental Hotel are the main problems. However, in the opinion of the 131 respondents, the staff’s professionalism, 8.6 out of 10, is more than the one registered in the hotels in Bucharest.