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Cultural and social environment is also another factor that influences Pizza Hut’s company. Cultural environment refers to institutions and also other forces based on society’s basic values, perception, preference and behavior. All these things will indeed affect Pizza Hut as the factors in cultural environment influences potential customers of Pizza Hut. The diversity that exists in Malaysia will play a major role because people of different races have different culture and their culture will influence the choice of the food they consume. For instance, if pizza hut were to serve pork in their dishes, then Malay people will not choose to dine in pizza hut as it is against their culture to consume pork. Besides that, influence of one person to another person also influences their decision on whether to eat in pizza hut or not. If a major part of a particular city is not of interested in having pizza then it will decrease the number of potential customers of Pizza Hut.
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