Select Words and Phrases Easily
Hannah, a self-employed weaver, explained that she sends letters to specialty
gift stores asking them to consider carrying her products. “I have
a lot of trouble,” Hannah says, “finding new ways to say the same thing.”
Here’s how Hannah’s most recent letter began:
Dear Store Owner:
As you plan your fall inventory assortment, I invite you to add
a selection of my afghans and placemat sets to your product
mix. Handwoven, they are of the highest quality wool and in
unique colors.
Hannah wanted to replace two terms that she thought were trite:
“highest quality” and “unique.”
To come up with alternatives, first use a thesaurus to identify synonyms.
There are books (such as Roget’s Thesaurus) and online systems.