Today‟s consumer is aware of the concept of „eco-friendly‟ hotel. Firstly, eco-certification for hotels is
more intriguing to consumers than we had originally assumed. Although, many of our survey
respondents mentioned that they wanted more information to be publicly available and advertised, so
they could better decide on hotels.
Therefore, we would like to suggest that hotels publicize their commitment to the environment through
eco-certification programs on their websites and other websites where they have listings for hotels,
such as Hotels.com or Tripadvisor.com.
Furthermore, the hotels should provide detailed information about the specific green practices they
have undertaken and should highlight the more unique ones. Such unique practices might perhaps be
xeriscape gardens, composting efforts, etc.
From our survey, we learned that many respondents did not remember or recognize if the hotels they
stayed at in the past were eco-certified. They believed it would promote more awareness and would
better the name of the hotel by having such certifications
Today‟s consumer is aware of the concept of „eco-friendly‟ hotel. Firstly, eco-certification for hotels ismore intriguing to consumers than we had originally assumed. Although, many of our surveyrespondents mentioned that they wanted more information to be publicly available and advertised, sothey could better decide on hotels.Therefore, we would like to suggest that hotels publicize their commitment to the environment througheco-certification programs on their websites and other websites where they have listings for hotels,such as Hotels.com or Tripadvisor.com.Furthermore, the hotels should provide detailed information about the specific green practices theyhave undertaken and should highlight the more unique ones. Such unique practices might perhaps bexeriscape gardens, composting efforts, etc.From our survey, we learned that many respondents did not remember or recognize if the hotels theystayed at in the past were eco-certified. They believed it would promote more awareness and wouldbetter the name of the hotel by having such certifications
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