actively manipulate devices to interact directly with the Web. For example, a consumer may use a laptop to shop online, direct a browser to a particular
webpage for a product at an online store, put a product in a digital shopping cart, and then purchase the product after clicking on checkout and entering relevant transaction information. Consumers can interact with IoT devices, but in many cases they don’t directly enter the data. Rather, IoT devices by themselves monitor and re-trieve relevant data from the environment and a person. For example, an activity tracking Fitbit product can monitor a consumer’s exercise and sleep behavior and can record data such as number of steps taken, duration length of a workout, dis-tance traveled, and heart rate.