This chapter will offer a review of related information and previous
researches. The reviews are divided into two sections as follows:
Section 1 is the review of the origin of K-pop and the history of K-pop in
Thailand. This review is the background for understanding K-pop’s success factors,
which will be described in detail in chapters 4 and 5.
Section 2 is the review of previous studies, which leads to my
research topic. The chosen studies are related to K-pop’s successful factors
and K-pop’s fans in Thailand.