The company manufactures and distributes its products according to the demands of the markets and consumers based on daily sales records. Sales representatives estimate the demand by referring to the past sales records in their respective areas of responsibility and submit orders to the factory via computer. By doing so, the company ensures that there will be freshly baked products delivered to the market shelves everyday and that there will be no remaining stock left behind from the previous day. For burger buns in fast food stores and convenient stores and Madame Marco cakes, the company produces these items by order, ensuring the maximum benefits and freshness to the customers.
The company is the first bakery manufacturer in Southeast Asia to us the mobile computer system in sales and distribution systems. Past sales records can always be looked up, enabling the company to accurately deliver the correct number of product to shops. Compared with other bakeries in this region, the company has a low rate of inventory control and there are always fresh products on shelves everyday with minimum unsold products left behind.
Moreover, the company continues to increase distribution outlets in Bangkok and other provinces to meet market demand nationwide. In doing so, Traditional Trade and Modern are being used.