Emanuela Conidi is persuaded that typefaces are not judged based on the gender of the designer, but rather on their quality. She likes to think there is meritocracy in type design.
Emanuela Conidi | “As someone who has read – and still does – some typography-related history, I can safely say there are more women in type design today than ever before. Gender is much more a reality in other careers than in our professional field. Is the ‘technical’ aspect of type design, though influential, the actual reason for the lower number of women? Or should we expect more women – gifted with a higher degree of delicacy, care or patience – to be involved because of the ‘crafting’ aspect? I think it is a matter of choices, and women simply have some catching up to do in fields historically dominated by men (and vice versa). The question is if women who want to enter those careers don’t get the opportunity, rather than if they have no interest in the first place. I am not sure if bosses have gender stereotypes on their mind when looking for new employees. I would be more concerned with hiring talent, rather than be focused on gender. For the same reason I wouldn’t employ more women in my company just to make a point, only if they were better at their job than their male counterparts.”
“Anyone can learn and use the tools. We all have to work hard and carve out a place for ourselves in a highly competitive environment. And although talent and luck always help in every aspect of life, personality, motivation, passion, persistence, patience and commitment will help achieve your goals as a person, not as woman. There is another aspect to consider. Excuses can be safety nets to justify not accomplishing things due to other reasons we don’t like to admit, and a great way to cover up for things that we don’t really want to do, as men or as women.”
“Finally I think the constant comparison women/men is not very productive nor healthy. Why do we have to try to be better than men instead of in our own rights? Why can’t everyone simply concentrate on improving themselves as people in whatever they do and be done with it?”
Emanuela Conidi is persuaded that typefaces are not judged based on the gender of the designer, but rather on their quality. She likes to think there is meritocracy in type design.Emanuela Conidi | “As someone who has read – and still does – some typography-related history, I can safely say there are more women in type design today than ever before. Gender is much more a reality in other careers than in our professional field. Is the ‘technical’ aspect of type design, though influential, the actual reason for the lower number of women? Or should we expect more women – gifted with a higher degree of delicacy, care or patience – to be involved because of the ‘crafting’ aspect? I think it is a matter of choices, and women simply have some catching up to do in fields historically dominated by men (and vice versa). The question is if women who want to enter those careers don’t get the opportunity, rather than if they have no interest in the first place. I am not sure if bosses have gender stereotypes on their mind when looking for new employees. I would be more concerned with hiring talent, rather than be focused on gender. For the same reason I wouldn’t employ more women in my company just to make a point, only if they were better at their job than their male counterparts.”“Anyone can learn and use the tools. We all have to work hard and carve out a place for ourselves in a highly competitive environment. And although talent and luck always help in every aspect of life, personality, motivation, passion, persistence, patience and commitment will help achieve your goals as a person, not as woman. There is another aspect to consider. Excuses can be safety nets to justify not accomplishing things due to other reasons we don’t like to admit, and a great way to cover up for things that we don’t really want to do, as men or as women.”“Finally I think the constant comparison women/men is not very productive nor healthy. Why do we have to try to be better than men instead of in our own rights? Why can’t everyone simply concentrate on improving themselves as people in whatever they do and be done with it?”
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