Phytochemicals, such as polyphenols, carotenoids, alkaloids, organosulphur compounds, nitrogen containing compounds and other groups, present in fruit and vegetables are classified into several groups. Health benefits associating with the consumption of fruit and vegetables have been extensively reviewed. Consumption of berry fruits such as strawberries, blueberries, blackberries, raspberries and cranberries are known for their antiproliferative activities and cardio-protective effects. Reviewed the Brassica vegetables containing glucosinolates with specific isothiocyanates which posses many physiological and health benefits, including anticarcinogenic properties. Similarly, polyacetylenes (falcarinol) present in carrots and flavonols (quercetin) in allium vegetables (e.g. onions) are reported for cytotoxic and anti-tumour activity. Table 2 details the health benefits associated with the consumption of fruit and vegetables. In light of the reported health benefits, food manufacturers have increased efforts on utilising phytochemicals by incorporating them into food and food products. For example carotenoids and anthocyanins are a potential replacement for