Since a single traditional approach to ensuring job satisfaction may not be adequate, alternative and innovative
approaches may have to be considered. Therefore, it is appropriate that hospitality management companies should
be concerned about their investments in “human capital.” Researchers and practitioners alike agree that the cost
to retain existing personnel is considerably less than the expenses that must be incurred to advertise for a vacant
position, filter through and interview the various applicants, select the right person for the job, and to train the
successful candidate to corporate standards.