In the past, we've tended to focus on what is included in the outputs column - the "what we do and who we reach." We are anxious to tell our clients, funders and community partners what it is that we do, the services we provide, how we are unique, who we serve... We've done a good job of describing and counting our activities and the number of people who come. Now, however, we are being asked: "What difference does it make?" This is a question about OUTCOMES.