Market challenge
Beverage producers are struggling with the problem of fading natural colors in their products. Due to stability limitations of the colors used in the products, many beverages start to lose their visual appeal while they are for sale in the supermarket, especially if they are exposed to bright light while on display.
Chr. Hansen’s solution
Chr. Hansen has a range of beautifully bright and intense, vegetable-based colors with outstanding stability. Our ‘Ultra Stable Red™’ solutions are based on new and unique anthocyanin blends combining stabilizing technology. The solutions are ideal for coloring a wide range of beverage applications including carbonated soft drinks, juice-based drinks, sports and energy drinks, and vitamin waters.