The third conclusion is the suggestion that an ERP system will increase the harmony between manufacturing and marketing. To receive business benefits from an ERP system, manufacturing and marketing need to understand that they both strongly influence the likelihood of success. While this perspective is advanced in the emerging manufacturing strategy literature, it is not found to be uniformly prevalent in practice. Hence, firms should strive to increase the harmony between manufacturing and marketing, by integrating performance metrics, to achieve the benefits of ERP.