The Trap-Ease has been positioned for the chosen target market through national grocery, hardware, and discount chains. So, the Trap-Ease focuses on the basis of safely cleanliness and easy to use. And, the product has done by wins on awards the National Hardware Show. Additionally, the Trap-Ease would do to change marketing strategy would have to increase the amount of people service team and they could be make it more affordable by making it the innovative mouse trap on the market for gain some more demand.