Suave, debonair, with
an exotic accent and a silver beard, the character has hundreds of thousands
of Facebook friends despite being, of course, completely fictitious.
Videos of his exploits log millions of views on YouTube. He even
served as the basis of The Most Interesting Show in the World tour of
the brand’s 14 biggest urban markets, which featured one-of-a-kind
circus-type performers such as a flaming bowling-ball-juggling stunt
comedian, a robot-inspired break dancer, and a contortionist who
shoots arrows with her feet.