packagingandpricing.Unfairbusinesspracticeshavebeendefinedandareenforcedbyvariousagencies. The third purpose of government regulation is to protect the interests of society against unrestrained business behavior. Profitable business activity does not always create a better quality of life. Regulation arises to ensure that firms take responsibility for the social costs of their production or products. Changing Government Agency Enforcement. International marketers will encounter dozens, or even hundreds, of agencies set up to enforce trade policies and regul