But it is not only about technical issues and controversial sponsorships. Nike still has to struggle with the image of being a greedy American corporation which exploits poor people in emerging markets, one which darkened the bright image of the company in the late 90’s. A series of scandals regarding poor labor conditions in Nike factories in Asia almost caused the American giant to collapse. The workers in countries such as Vietnam were earning as low as $47 a month, working overtime, having restricted access to toilets and water during their workday and were the object of physically and verbally abusive treatment. This caused a lot of protests around the globe and propagated a new modified version of Nike’s slogan: “Just DON’T do it.”