Being aware of one's audience is a crucial part of successful writing, whether you are writing an
e-mail to a friend, a memo to a business colleague, or formal paper for a class. Writers need to
consider what the audience's expectations are, what assumptions they can and can't make about
their audience, and what kind of attitude/personality comes through in their writing. Tone, a term
for your manner of expression in speech or writing, is another way of saying "attitude," as in the
attitude your readers perceive when they peruse your text. Many times, writers inadvertently
choose an inappropriate tone for their writing, which can cause misunderstandings and
frustration