It took me 30 years to figure out that people don’t do what you ask them to do ; they do what you pay them to do. How about organizational that are struggling financially? Can they still implement CP plans? Can they afford to give performance-based reward to their employees? The answer is yes to both question. Making sure that top performance are reward appropriately can help keep them motivated and prevent them form leaving the organization in difficult times. It is theses top performer who are the organization hope for recovery in the future. In face, giving reward to poor performer means that theses reward are taken away form high-level performer. Consider the case of Coring, Inc, a fiber-optic cable manufacturer. In 2002, sale were at an unprecedented low level, and the stock price was just over $1 , which was about 1% of its value in 2002. Corning had slashed more than 16000 jobs in two year and had not been profitable since early 2001 ; nevertheless. They gave bonuses to employees who met performance goals during the year.