Whole Foods incorporates the best practices of each location back into the chain. This can
be seen in the company’s store product expansion from dry goods to perishable produce,
including meats, fish, and prepared foods. The lessons learned at one location are absorbed by
all, enabling the chain to maximize effectiveness and efficiency while offering a product line
customers love. Whole Foods carries only natural and organic products. The best tasting and
most nutritious food available is found in its purest state—unadulterated by artificial additives,
sweeteners, colorings, and preservatives.