Advertisers are working out a way to use the Internet with teens; they want to use internet marketing to meet the needs of young consumers.
Digital teens:
-need speed in information flow;
-look at images and information at the same time;
-enjoy hyper-linking;
-get bored following step-by-step processes;
-network simultaneously with many people;
-don’t want loads of information;
-prefer instant pleasure and instant reward;
-filter out any information that is not necessary or fun.
But digital technology has other advantages; here is what an America teen with special needs, Martha, says:’ I have problems with physical movement-but with digital devices I’ve got everything I need at my fingertips. They’ve given me more independence. I’ve had an iPad for 3 years and now I can’t do without it. Right now, I’m writing this message on it and I’m also learning to keep a blog.’