From setting up a business from scratch to kickstarting a one-off advertising, marketing or sales campaign – there are many ways to launch an online small business venture.Abigail Freeman, director of projects and partnerships at We Are Pop, a pop-up shop marketplace, says: “Social media is an incredibly easy and cheap way to connect to your audience and build awareness. Online there are the obvious tools such as Twitter, Instagram and Facebook, which all give you direct access to a potentially huge audience. Select the networks that are right for you.”