The Boutique and Lifestyle Lodging Association released its first research White Paper. This document, on the behalf of independent boutique hoteliers, serves as a tool in developing a universal standard and criteria for defining boutique and lifestyle lodgings.
There has been no commonly agreed definition of “boutique hotel” which is why BLLA is releasing the project findings. This study was undertaken to provide clarity for the current meaning of the terms “boutique hotel” and “lifestyle hotel.” The research points out perceived differences between the boutique and lifestyle hotels, indicating that the aesthetics of a lifestyle hotel, as opposed to that of a boutique hotel, are more contemporary. A lifestyle hotel offers more ancillary services and is focused on wellness and life-enrichment. More specifically, a lifestyle hotel would not be a small, historic property, which would be categorized more appropriately as a boutique hotel.