KFC choose a different target market. Target group in each country is different, as it will be in KFC menu is rice. In other countries, it has a menu that is consistent with the intake of people in each country. But it is also the main menu of KFC fried chicken. Geographic The target market in Europe, America and Asia and in Africa it is all sectors, whether it is the Middle East region will focus on customers who live in urban areas. And the suburbs, which are acquired over.