It is apparent that there is not, nor should there be, a distinct silo for laws and regulations dealing with ‘bricks and mortar’ consumer transactions, and another silo for online consumer transactions. Laws and regulations for online transactions potentially cover a range of topics, including requirements for warranties that goods be fit for purpose, the products be safe, the transaction not lead to identity theft and fraud, and disputes with sellers can be quickly and cheaply settled, at least with regard to transactions within ASEAN.