Threats can reduce Google’s performance. In the SWOT analysis model, threats can prevent business growth. The following are the significant threats facing Google’s business:
Tough competition
Imitation of some products
The company faces tough competition. Competing firms include large ones like Yahoo and Apple, as well as start-ups and regional/national firms offering products similar to Google’s. Other firms can also imitate the company’s products, such as its Nexus consumer electronics.