Once these entries are made and price bids entered, you are provided with the projected incremental
revenue-cost-profit contributions associated with winning all the bids you have entered (which really is a
best-case scenario). The contribution margin over direct costs on private-label sales is not included in the
projections of company performance at the bottom of the screen unless you check the boxes on the left
and indicate you want them included. The check/uncheck feature allows you to see how any private-label
sales will affect bottom-line performance but still not have your company’s overall performance be
dependent on winning the private-label bids (since there’s some reason to be leery of assuming that you
will be a winning bidder for the full amount of your bids and to be prepared for a worst-case scenario).