Pinktrotters is a global online and offline community of contemporary women professionals mainly living in urban areas and aged between 25-40 years old. The platform enables women to meet other women for exclusive social events, as well as to share trips and new experiences with each other. Our current product is a web-based platform, on which online and offline activities and networking are organised. We aim to develop a mobile application by the end of 2015. The value proposition for our users are: 1) targeted and geo-localized networking opportunities 2) access to exclusive events and activities organized by local ambassadors related to these 4 main areas (fashion, arts, wellness and food) 3) engaging with like-minded women to plan trips to exclusive locations and curated itineraries 4) get reviews on women-related beauty services (hairstylists, spas).