Car brands will disappear as industry adapts to digital future, Lapo Elkann warns
Some car brands will disappear as the auto industry forms more partnerships in a bid to adapt to a digital future, Fiat Chrysler Automobiles shareholder Lapo Elkann said."I believe that there will be fewer brands," he told the Automotive News Europe Congress here today. "Brands will unite and more brands will work hand in hand." Elkann also warned that current predictions of how new technology entrants such as Google and Apple will approach the industry might be incorrect. "Their level of cash flows are so high we don’t know what they’re going to do," he said.