Creating value is the essence of business. But sometimes we lose sight of what value really is. We turn it into an abstract concept – a kind of business-speak – and when we do, we lose that tangible sense of what it actually means to create value in business.
The truth is, value is something quite real and quite concrete. If you want to understand how to create value in your business, think about being of service. All products of real value are embedded with specific ways of serving customers. Through that service, value is created.