Marconi Society Board Member and University of Bologna Professor Giovanni Corazza recently asked a TEDxROMA audience, “"How do we assess the value of a new idea? If it's really new, nobody has ever seen it before. It is as if we had landed on a new planet, totally unexplored territory.” As Vint Cerf, Marconi Vice-Chairman and himself a recent TEDxROMA speaker, said in an email to Corazza, the talk was "truly inspiring." Corazza spoke on Creative Thinking - How to Get Out of the Box and Generate Ideas. He advised, "Look for alternatives and not the correct answer. When you think creatively, there is no correct and many possible alternatives." He goes on to point out the difficulty of understanding the value of something new. He said people often ask themselves, “Who am I to be the generator of that new idea? Probably, this has been thought about before. If this is correct, somebody else would have done it before me. These are natural mechanisms with which we kill our own ideas. We have to resist that. ... Serendipity happens all the time. We just need to have the eyes to see that." .