Limited funding available as the company is still a SME business. The company may find it is more difficult to seek a large amount of funds to invest on machines and other resources in order to respond a wide international demand.
Lack of accessibility as the company has only 5 shops available which are only in 2 provinces; Chiang Rai and Bangkok. Customers who are not living in the two countries will find it is difficult and inconvenient to go to the company’s shops, which will demotivate customer to buy Fruit House products.