This study believes that the development of technology facilitates the interaction
between customers and the restaurant industry. Meanwhile, customers could develop
greater satisfaction and loyalty intention when they feel a positive interaction. Once
customers dine frequently in a restaurant, they will form greater satisfaction and loyalty
than FT diners because of their favorable service interaction orientation. Dining
frequency is thus the moderator between restaurant interaction orientation and
customer response. This study discusses the relationships among these variables based
on the results of the previous research.