The other significant result, particularly in a Japanese context,
was the effect of packaging on the overall energy embedded in the
canned coffee product. The phenomenon of canned coffee arguably
typifies Japanese coffee drinking culture, a style of beverage rarely
seen elsewhere; the can itself provides easy transportation, instant
availability, and coffee vending machines are ubiquitous across the
country. Despite only holding around 17% of the market share of
consumed coffee, the canned coffee product contributes around
half of the national carbon footprint from coffee consumption.