See who else has been on Talk Asia
More recently, we are so proud to see those such as Uma Wang, Masha Ma and Huishan Zhang thriving on the international stage, as they show on schedule at Milan, Paris and London fashion week.
In terms of design style and business acumen, this new generation is possessed of incredible confidence and industry awareness, and are a lot less naïve than the earlier designers. Many of them were educated at design schools abroad, where they learnt to operate within the industry, both abroad and in China.
Their success is also an example of the seismic shift which is happening in the Chinese consumer market as people are moving beyond the logo-ed products, with a preference for more rarefied but discreet things. In this process, they are turning more and more towards Chinese designers, who they feel offer products more tailored to Chinese tastes and aesthetics than some of the international brands.
See who else has been on Talk Asia
More recently, we are so proud to see those such as Uma Wang, Masha Ma and Huishan Zhang thriving on the international stage, as they show on schedule at Milan, Paris and London fashion week.
In terms of design style and business acumen, this new generation is possessed of incredible confidence and industry awareness, and are a lot less naïve than the earlier designers. Many of them were educated at design schools abroad, where they learnt to operate within the industry, both abroad and in China.
Their success is also an example of the seismic shift which is happening in the Chinese consumer market as people are moving beyond the logo-ed products, with a preference for more rarefied but discreet things. In this process, they are turning more and more towards Chinese designers, who they feel offer products more tailored to Chinese tastes and aesthetics than some of the international brands.
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