This agreement shall be effective immediately upon execution by the parties hereto, and shall remain in effect for a period of three years, subject to termination by either party hereto, with or without cause, upon delivery of written notification of termination of at least thirty (30) days in advance of termination. Termination of this agreement for any reason shall not affect the requirement for the “first party” and or the “second party ” to fulfill their obligations to the other party and to third parties under the terms and conditions of this agreement, and such obligations shall survive any termination and continue in full force and effect until final settlement of such obligations.