Ethnocentrism is a belief in one's own cultural superiority; that the customs, traditions, beliefs and behavioural practices of one's own culture are better to those of other cultures. The concept of ethnocentrismcomes from the Greek words ethos, people or nation, and ketron, centre, which mean being centred on one's cultural group. Judgments of others and interpreta- tion of others is done according to the categories of one's own culture. Those from other cultures who behave and do things differently are perceived as being bad mannered and wrong. Assessment of others and what is right or wrong often creates negative responses to those who are culturally different. Their cultures are treated as deviations from normality Ethnocentrism generates emotional reactions to cultural differences and reduces people's willingness to understand different cultures (Lustig and Koester, 1999). People who believe in cultural superiority are not able to objectively assess other cultures and those who are d ferent, and interpret and judge others' behaviour. Ethnocentrism other peoples' ability understand the symbols and meaning used by to cultures. Ethnocentrism tends to exaggerate cultural differences b also highlighting the most distinct differences in beliefs and practices and ignoring others. Ethnocentrism blocks effective intercultural interaction and communication because it does not allow for understanding those who are different. Ethnocentrism leads to cultural arrogance, avoidance, withdrawal, faulty attribution, and faulty categorization (Dodd, 1995). It can also lead to prejudice and discrimination. Extreme ethnocentrism. may lead to conflict and even warfare (Rogers and Steinfatt, 1999)